What is Mobile Marketing? It is a strategy for marketing that entices users on smartphones and tablets through particular outreach channels that are mobile-specific like SMS, push notifications social media, MMS or in-app messages. Each of these channels has distinct value in communicating specific kinds of information to the user.
In the past, we’ve noticed that consumers have switched their focus toward mobile. So, marketers are also doing the same to ensure that they are engaging with customers across multiple channels. As technology becomes broken down into multiple segments as does marketing. To keep and gain the attention of prospective customers, the content you create must be well-thought-out and highly customized. Mobile marketing is an important component of creating any long-term or short-term marketing strategy. There are many mobile marketing channels that can be able to reach nearly every segment of your target audience. From email to pay-per-click (PPC) as well as SEO (search engine optimization (SEO) and content marketing along with social media advertising.
In order to make mobile marketing effective it is necessary to plan an integrated experience that your customers would like to have. It’s a big problem when you try to attract, engage and retain users across different platforms.
What is the reason mobile-based marketing is so important?
Studies show that people are spending many hours using mobile applications, making mobile devices the dominant device in communications. In addition, nowadays most the people access the internet via mobile devices instead of desktops or laptops. Mobile’s portability features allow users to stay connected to the world online at any time and from anywhere. A growing amount of mobile and internet users creates a revolution in the marketing of mobile devices.
The following are the main benefits of mobile advertising in the present world.
Accessible and Immediate
It is evident that people are on their mobile phones. According to Datareportal’s data, users are on their devices for about an hour and a half on their mobile devices, which is considered to be a significant amount. This could include using their most popular social media sites and checking their email as well as playing games and browsing online. If you want to remain current, you must change your approach to meet the demands of your users.
Reach and Target viewers around the world
At the present, nearly everybody has a cell phone. If your aim is to reach out to a worldwide market then mobile marketing is the way to consider. It is not just possible to connect with all kinds of people but you also have the ability to decide who you would like to specifically reach. There are certain specific preferences regarding your audience’s demographics such as gender, age, or geographical location.
Additionally, advertising platforms are getting more sophisticated every day as they provide the most popular features, such as hobbies, interests, previous purchases, retargeting and so on.
It is more affordable than it is to traditional, old-fashioned marketing.
Based on research, ad clicks that come from mobile are on average 24% less expensive than those that come from the desktop. Optimizing your site for mobile users as well as sending SMS messages to your customers is much less expensive than a traditional method of marketing. This is a great opportunity for any startup or business that has a budget.
Easy to Track Results
What makes mobile marketing the most effective is the fact that it’s simple to monitor the outcomes of your campaign. In the first place, you can analyze the response to your marketing campaigns on mobile and know the click-through rates. Additionally, you can alter your marketing strategy to achieve a greater return on investment. It can assist businesses to become more precise and relevant. It also allows them to be more flexible.
Mobile marketing types
I’m a user too, and mobile is the first thing that I need upon waking in the morning. It is also the last thing to be used prior to going to sleep. Every business needs an entire area dedicated to mobile marketing or it could impact your business. It is possible to improve your business by implementing the latest methods of mobile marketing and advertising.
It’s among the most widely used methods for mobile marketing. Marketers utilize text messages and SMS messages to contact customers to offer limited-time deals as well as other promotions. SMS marketing can be a reliable delivery system for marketers. The user can check an SMS with less time. Therefore, SMS is an ideal method to communicate with the customer about their needs as well as to advertise.
Marketing via apps
App-based marketing is the process of making campaigns that engage your users throughout the entire process starting from the moment they download your app until they transform into a regular customers and brand ambassadors, who can make multiple in-app purchases. The power of app-based marketing is in the execution of efficient marketing strategies that are designed to draw new users and increase retention.
Push notifications are pop-up notifications sent to the smartphone’s user by apps for mobile phones that show on the screen for locking as well as in the upper area of a mobile phone in spite of the fact that the app’s not in use. They are intended to draw attention and display notifications of updates, notifications (match scores) and promotions (downloading coupons or announcing an event, like flash sales) and so on.
The Proximity feature as well as Bluetooth marketing
It’s a technique used in marketing to reach out to customers based on their exact place at the appropriate moment and at the right time. It is important to be aware that this isn’t just about marketing. The proximity marketing technique can also serve as a method of collecting information that will help you comprehend your client better and understand their needs.
By placing beacons around a store, retailers can gather detailed information about customer movements to utilize their in-store experience and create highly personalized marketing campaigns.
People often get confused between location-based and proximity/bluetooth marketing, but there’s a slight difference. As the name suggests, both work by targeting users based on their location, but proximity marketing uses a detailed approach. Marketers mostly use location-based marketing to target audiences across a wider geographical area. It uses geofencing to target users within an established geographic area or boundary and delivers content based on where they are or what locations they have previously visited.
In-game mobile marketing
In-game marketing refers to the pop-up ads displayed every time we access a game or play it. These ads can also be within the game cut-scenes, on-screen adverts, billboards, and background displays.
Last but not least comes QR codes. Used by different marketers widely these days and over the last couple of years. The concept behind a QR code is to create a scannable image on a smartphone. QR codes contain web address information and links that redirect users to a particular website. Nowadays smartphones are capable of scanning QR codes, so for someone running a business who decides to go for QR code service you only need a QR code generator which is easily available on the internet, and a printer to set things up. Retail customers can scan the code at your outlet, which redirects users to your website.