Working in marketing for over four years, I have seen the positive effects of native advertising, and I am a big fan.
Lately, I’ve been trying to gain a deeper knowledge of a sub-category of native advertising: Mobile Native Advertising.
This sub-cat works with the same user experience concepts as on desktop, yet, mobile comes with some important distinguishing features. This year’s native ad spending is almost completely mobile, so it seemed like a good time to take a better look.
Here you can read all I found out about Mobile Native Advertising: https://medium.com/myappfree/why-you-should-use-mobile-native-advertising-to-promote-your-apps-54c8e0fe88b7
And please share your opinion on the subject! Are you already using it? Do you believe that also as a smaller brand you can reap the benefits? Or do you find yourself struggling with native advertising?
I am looking forward to hearing all your thoughts!